Writing for Intercom, a selection
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How people buy your product
Marketing works best when it connects your customer’s description of their problem with your product.
The right type of revenue
Don’t confuse consulting revenue, one-time deals, or charity donations with actual recurring monthly product revenue. They’re very different beasts.
The orange juice test
Spending money is very easy. Spending money effectively is very hard. There are lots of dodgy people & service providers out there who will promise the world, send the invoices, and deliver mediocrity six months late. Or worse.
Understanding distribution & conversion
The world of web analytics is full of ‘golden rules’ about dated metrics like bounce rate, time on site, pages per visit and many more. For web applications these rules are bullshit.