Writing for Intercom, a selection
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Using cohort analysis to improve retention
There are few issues more important than customer retention when running software-as-a-service businesses. It’s no good acquiring customers for $10, if they only stick around for a month or two.
Trajectory matters more than state
When you analyze your company it’s easy to look at everything in its current state.
Picking a pricing strategy for your product
Choosing the correct pricing for your product is a daunting task—particularly if you’ve never priced anything before.
4 ways to improve user engagement
The definition of an “engaged user” varies from product to product.
Q&A: What books would you recommend to new entrepreneurs?
This week, our question comes from Gabriele:
4 pricing principles to never forget
“Most businesses are eventually faced with the key question: How much should we charge? There’s no one true answer. There are no gurus. There’s just you, your financials, and the need to make money.”
Surviving and thriving in two-sided markets
Any product serving two distinct sets of users is addressing a two-sided market. eBay connects buyers and sellers. Google connects searching consumers with advertisers. Social sites like Twitter and Facebook are also two-sided connecting consumers with advertisers.
Chinese Gloves and Total Addressable Markets
The total market for coffee in America is worth about eighteen billion dollars. That’s $18,000,000,000 if you like to see zeroes. If you’re opening up a coffee shop in SOMA, is this figure relevant to you?
You Can’t Fake Culture
Sapient released a truly awful video today, reminding us that you can’t fake culture and you can’t buy cool.