Writing for Intercom, a selection
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When you analyze your company it’s easy to look at everything in its current state.
We’ve just released a new book, Intercom on Starting Up.
Choosing the correct pricing for your product is a daunting task—particularly if you’ve never priced anything before.
The definition of an “engaged user” varies from product to product.
This week, our question comes from Gabriele:
“Most businesses are eventually faced with the key question: How much should we charge? There’s no one true answer. There are no gurus. There’s just you, your financials, and the need to make money.”
Any product serving two distinct sets of users is addressing a two-sided market. eBay connects buyers and sellers. Google connects searching consumers with advertisers. Social sites like Twitter and Facebook are also two-sided connecting consumers with advertisers.
The total market for coffee in America is worth about eighteen billion dollars. That’s $18,000,000,000 if you like to see zeroes. If you’re opening up a coffee shop in SOMA, is this figure relevant to you?