Disclaimer: This one is not for the casual reader 
My line
of work of late has lead me into the qualitative analysis method of
phenomenography. No matter how many times you say it, it still sounds
like a made up word. This article is basically an overview of the
research I have done into phenomenography, and if you have mounds of
interview or observation data, I hope it helps.
What is Phenomenography
Phenomenography is a research method developed for analysing
qualitative data sets to answer questions about thinking and learning.
There are two ways to deal with questions regarding
learning/education...
- You can study what happens. (E.g. First years find programming difficult, lets have a look at that)
- You can study how people experience the event (Michelle knew she would fail from back in February, how?, why?)
Phenomenography attempts to shed some light on the second approach.
Here is my explanation of the method, from start to end.
Phenomenography involves the separation of qualitative data into
distinct categories, each with their own motives/reasoning. It can
often be a useful method to employ for qualitative data, Here is my
take on how you do it...
Assumptions of Phenomonography
Phenomenography has the following the underlying assumptions, if they do not hold true, do not proceed with the method.
- It assumes that the subjects examined think about their
experiences. That is, it presumes that an individuals conceptions are a
product of the individual, the experience and the surrounding
environment.
- It assumes that a persons conceptions are accessible, either through language or other methods.
- It assumes that there is a limited number of ways a subject can experience a given phenomena.
Methodology for Phenomenography
The methodology employed for phenomonography is typically an open deep
interview. I have heard of cases where by subjects write essays in
responses to questions but I have my doubts how rigorous these methods
are. If you're not used to gathering qualitative data, the two
operative words here are open and deep.
Open: Open means that you talk about pretty much anything
during the interview. The interviewer cannot restrict the topics in
anyway. If the student wants to complain about the lecturers
handwriting, it must be allowed, for all you know the next 4 students
after might also have plenty to say about it 
Deep:
Deep means you must talk about every topic until the candidate has
literally nothing more to say. This is very important, just because you
have spent 10 minutes talking about a topic, doesn't mean that you've
heard enough.
The purpose of the interviews are to encourage the participant to
reflect on their experiences and explain them as best they can. These
reflections should be a result of the interview, they should not exist
in advance.
Analysis
During the data analysis phase the researcher will identify
categories for describing each person experience. One of the
assumptions of phenomenography is that there is a limited number of
these categories. The categories can be hierarchical, the only
restrictions is that they are internally consistent, and that there
should be as few as necessary. (As Einstein said, make everything as
simple as possible, but no simpler).
The researcher must make multiple passes of the data to ensure that the
choice of categories is minimal and consistent. Once the researcher is
finished, the final group of categories is called the "outcome space"
Results
At the end of all this you will be left with the outcome space,
which can then be analysed looking for underlying meanings of each
category. A good example of this work is the study by Ray Lister on 2nd Year Data Structures teaching. (The debate is "Do we teach students how to write data structures, or how to use data structures (e.g. STL, JDK etc..). Doing both is pretty difficult. Here is a phenomonographical study by Lister.
The dimensions of variation in the teaching of data structures
Criticisms of Phenomenography
Here are some popular criticisms of phenomongraphic studies.
- Phenomonography tends to equate students experience with their account of their experience, this is most certainly a problem.
- It is often claimed that Phenomonographers do not look at the
external environmental influences during the interviews. (This can be
solved by being scientific and rigorous in your approach)
- It is impossible to be neutral when analysing data. Therefore your
data analysis can be seen as flawed if you do not provide an explicit
background of who you are and what areas you work in.
- It is possible that two different researchers could find 2
different category sets, given the same data. I personally do not find
this to be a problem. Lister addressed an issue similar to in his paper
I mentioned earlier...
If phenomenographers do not necessarily identify a
unique set of categories from the same data, is phenomenographic work
therefore not repeatable? (And therefore not science?) Phenomenographic
work is repeatable in the following sense. If two people were given
some categories, and some quotes from data, those people would usually
place the quotes into the same categories.
Much
of this text was written directly after reading a piece by a researcher
in Chemistry Education named MaryKay Orgill. The text is no longer
available on the web, other than in google cache which mauls it. With
MaryKays Permission I have re-published it, and you can find it here:
Phenomenography by MaryKay Orgill
So, where do you do phenomenography? Well, It's at stage 3 of 6 in the Principles of Scientific Education Research.
- Ask Questions that can be investigated empirically
- Link your research to appropriate theory
- Use Methods that permit investigation of the question
- Provide a coherent and explicit chain of reasoning
- Replicate and Generalize
- Disclose all research to encourage professional scrutiny and critique.
If your research is in Education, and you are not following this
line, then you better start quickly. (Note: It has been said to me many
times that these steps abstract away to be pretty much a guide to a PhD
in general)
And that's all I have to say on this subject. If you're still reading, thanks for your patience!